November 8th, 2020

Post pandemic scenario and market trends for colour cosmetics

The impact of covid-19 on the top colour cosmetics markets globally is not a good scenario; Japan has seen a dip of 49% while the US is seeing 36% dip and the UK 48% dip in the skin care and make up products consumption. Mckinsey research has estimated a decline of 55% of sales in global colour cosmetic products sale for Feb-March 2020 compared to the same period in 2019.

The make-up and lip care sales will see a hit as people are not going our and are wearing masks an will continue to wear them even after the crisis is over. This implies that the significance of wearing make up will dwindle. The biggest market of lip-care USD dipped by 15% in the march-April 2020 tenure. The face make-up market for NA dipped sightly by 3% during the march April period.

Interestingly, we see trend in eye make-up having good recovery with most focus on eye-mascaras and eyeliners, which can be put on despite wearing masks. The eye-make up market in March-April 2020 tenure; grew by 5% in North America.

We see similar trends globally, which implies a focused strategy to tap the eye make-up manufacturers.

Bold Eye Makeup is a growing trend and will be the hot trend since nearly everything except the eyes and brows will be hidden beneath a mask! The video conference look and the stay at home professional looks are among the other popular trends we expect to grow fast. The concept of mask-makeup combined with micro-categories of colour cosmetic products like eyeshadow, eyeliners, mascara, and concealers to gradually will see significant increase, post-pandemic.

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